![]() There was something unusual about Ora Vivo. Ora Vivo was a small batch project that made its debut in 2013. Armand, Gary, and Victor formed a partnership to bring Ora Vivo to market. Through Chicago-area broker Gary Macchione, he was introduced to Victor Vitale. Armand was a cigar enthusiast and was looking to get into the business. In 2013, Armand Assante launched his own brand Ora Vivo into the marketplace. And while some celebrities have shown an interest in the cigar industry, only a select few have made a commitment to the industry. At the same time, when someone with celebrity status has shown an interest or entered the industry, it has generated a lot of excitement. The handmade premium cigar industry has always embraced the idea of being a small cottage industry. While premium handmade cigar making and digital entertainment are opposite sides of the spectrum, Assante is embracing them both and looking to bring his two worlds together as he also sets his sights on returning to the premium cigar business. ![]() More recently, he has been involved in a digital media entertainment project called VirtualCons. ![]() He’s also been a cigar brand owner and one who has embraced the old-school techniques of the handmade cigar-making process. Throughout his career, Armand has been known to be a cigar enthusiast. He has played such characters as John Gotti (his Emmy win), Odysseus, and Napoleon Bonaparte. He has won an Emmy Award and has had several Golden Globe Nominations. Armand Assante is well-known as a decorated Hollywood actor. ![]()
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